Services

Brand Identity
Brand Positioning
Brand Strategy
Brand Workshops

Moving Digital (formerly KijkMijnHuis) develops digital marketing products for the real estate industry. To celebrate their 10 year anniversary and coincide with their international expansion, the company needed help to modernise their brand palette and build a distinction between their b2b versus b2c services.

Services

Brand Identity
Brand Positioning
Brand Strategy
Brand Workshops

“Leading your real estate marketing” forms the brand idea that reflects Moving Digitals relationship with makelaars (real estate agents). This reveals itself as a literal understanding with a design system carved out that helps guide the viewer to relevant messaging within the communications.

The visual language takes cues from the real estate and digital industries this brand works around: steeped roofing in the Netherlands, as well as backend html language.
Visualisation of the brand will vary according to it’s context and purpose. Pure informational needs such as a quotation or letterhead will have a subtle concept reference, whereas emotional engagement demands a more expressive approach.
A three tiered triangle grid gives a versatile approach within the brand that can be adapted to multiple sizing requirements when needed.

Imagery helps bring the story of Moving Digital to life, helping to convey technology, authenticity, and life.

This refreshed brand ultimately helps define Moving Digital by capturing their practical reality as well as evoking future possibilities.

Team

Creative Direction, Art Direction, Design – Dittmar
Marketing, strategy – Ingrid Meijer

This project get you moving? Get in touch.

Team

Creative Direction, Art Direction, Design – Dittmar
Marketing, strategy – Ingrid Meijer