Celebrating the creativity of the Australian maker community.

Client
Etsy
Services
Brand Identity / Strategy / Commercial Integrations / Online & Digital / Print & Packaging
Team
Julia Hoffman, Daisy Lumley, Ashley Leder, Jing Wei, Jenny Zegenhagen, Wynne Renz, Lauren Bamford, Jacinta Moore.
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The Etsy Design Awards aimed to open up and acquire new sellers by positioning the brand ‘beyond craft’.
Etsy sellers were recognised for their work across six categories: Community’s Choice, New Talent, Business As Unusual, Art & Illustration, Home & Living, and Fashion & Accessories.

Drawing inspiration from the Good Design movement, in particular the Ray and Charles Eames ‘House of Cards’ construction game, the Etsy Design Awards delivers a contemporary aesthetic with a flexible and systematic approach. The trophy itself reflects the spirit of the awards, something the winners could build themselves, while the photography captured the winning entries in a branded environment.

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