Nike The Peg Shop

Nike Peg Shop

Royal FloraHolland

Brand activation

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This project encompassed the campaign adaptation for the launch of the Nike Pegasus 40 in Value and Unite stores. A brand-wide activation in selected stores in the EMEA region. Here customers would meet up, learn about the heritage of the Nike Pegasus running shoe, get information about local running routes, and get their limited edition Nike goodies.

This brand activation was part of a larger campaign rollout in all EMEA Nike stores, with special tailor-made larger set-ups in three locations.

Art direction/ Peter de Voogt
In collaboration with/ Liganova Netherlands