Brand / Retail
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AA-collected is a designer-run and independent design focused agency & concept store in Berlin that supports fashion products, jewellery and object design.
Taking cues from the brutalist architecture that can be found in Berlin, the brand has an unapologetic abruptness in it’s aesthetic.
The logo acts as a metaphor of individuals forming the collective. Letterforms are scattered throughout each design to create a dynamic grid that supports the creative content.