A bi-annual lookbook to help the Etsy PR teams show media and press current trends, local seller stories, and new brand developments.
Client
Etsy
Services
Strategy / Voice / Commercial Integrations / Print & Packaging / Photography
Photography
Ragnar Schmuck.
Team
Julia Hoffmann, Ashley Leder, Ashley Edwards, Wynne Renz.
Read more +
Working with the concept ‘It’s What’s On the Inside’, we looked at product categories in relation to the type of people who embody their lifestyle. These were presented in product knolled patterns as five archetypes:
The Perfectionist, The Naturalist, The Traveller, The Trendsetter, and The Hostess.
These images were used across the press showroomss in the United Kingdom, France, Germany, and the Netherlands.
