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The Etsy Lookbook takes place twice a year and helps the PR teams to show media and press current trends, local seller stories, and new brand developments.
Working with the concept ‘It’s What’s On the Inside’, we looked at product categories in relation to the type of people who embody their lifestyle. These were presented in product knolled patterns as five archetypes:
The Perfectionist, The Naturalist, The Traveller, The Trendsetter, and The Hostess.
These images were used across the press showroomss in the United Kingdom, France, Germany, and the Netherlands.
Team / Ragnar Schmuck, Julia Hoffmann, Ashley Leder, Ashley Edwards, Wynne Renz.
"Working together feels like a tennis match: a good mix between concentration and fun. And in the end, the best idea wins"
/Ragnar Schmuck, photographer