StudioTV is an Australian arts and entertainment channel that partnered up with theloop.com.au to launch an above the line marketing campaign and competition to find four creatives to collaborate with on the channel’s new brand spots.

We invite the audience to Create Studio through imagination and a focus on the process of creation. When you put on your thinking cap, an abstract accumulation of ideas takes place. The brand and campaign ran across online, print, and on-air advertising, and closed out with an exceeded amount of expected entries and a 32% increase in visitors m/m to the StudioTV website.