The Ocean Cleanup System 002

Royal FloraHolland

Brand / Strategy

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System 002 uses active propulsion to allow a faster and more effective collection of plastic from the Great Pacific Garbage Patch. The campaign ran for three months with an aim during this time to validate the design as well as collect data, and a scaleable and robust sub-identity was needed to compliment this mission.

This testing system was 800m in length and fully functional with an expectation to harvest plastic. System 002 aimed to extract a minimum of 50,000 kg kilograms of plastic during the campaign, with the insights collected, aiming to advance further in the Development Phase for the Ocean project and eventually progress to the Validation Phase, on confirmation of the most effective cleanup concept (which could result in System 003).
The subidentity introduces a new font into the Ocean Cleanup brand suite which is deconstructed in it’s usage, in order to create a grid and visually speak to the system keywords; Shift, Active, Impact, and Scale.

Vessel application/ Maersk Supply
Photography / Dan van der Kooy, Dominic Locher