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The brand refresh aimed to showcase the company’s creativity and diverse thinking in a professional manner. As the name suggests, the client also wanted to be seen as producers of a high volume of good quality work. The new brand is inspired by a rubix cube, introduced to reflect the communication and connections that the company has to offer, as well as referencing a basic iteration of anything digital; the pixel. Included in the brand update was a moving asset suite comprising of 24 symbols. This graphic language acts as a metaphor for the cogs of the factory turning, and are used to reflect the playful nature of the brand.