A health food company that makes pasta from the vegetables that typically get discarded by consumers and corporations.

Client
Veggihap
Services
Brand Identity / Voice / Online & Digital / Print & Packaging
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The process of creating the brand reflects Veggihap’s circular economy approach. Taking the powdered beetroot from the pasta itself, we mix water and create a rich natural ink to stamp letterforms using hand-carved vegetables. This then forms the basis for the logo.

Veggihap takes a no guilt tone by injecting humour and a casual copy style to create accessibility to adults and children alike.

DITTMAR_veggihap_packaging
DITTMAR_veggihap_process
DITTMAR_veggihap_logo
DITTMAR_veggihap_illustration
DITTMAR_veggihap_tote
DITTMAR_veggihap_buttons
DITTMAR_veggihap_posters

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