Veggihap is a health food company that makes pasta from the vegetables that typically get discarded by consumers and corporations.
AA-collected is a designer-run and independent design focused agency & concept store in Kreuzberg Berlin, with over 15 labels that span a variety of fashion products, jewellery and object design.
The process of creating the brand reflects Veggihap’s circular economy approach. Taking the powdered beetroot from the pasta itself, we mix water and create a rich natural ink to stamp letterforms using hand-carved vegetables. This then forms the basis for the logo.
Veggihap takes a no guilt tone by injecting humour and a casual copy style to create accessibility to adults and children alike.