Floriway

Royal FloraHolland

Brand / Strategy

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Floriway is a floriculture transport and logistics service, helping growers and exporters deliver faster and fresher products across the Netherlands, Flanders, and the border region of Germany.

De Winter Logistics, Van Zaal Transport and Wematrans created a joint venture with Royal FloraHolland to help relieve the worries of growers and buyers alike by supporting their digital trade with a quick and simple logistics service. The corporate identity needed to communicate their flexible and reliable services, whilst maintaining a humane and personal approach (as well as fitting within the new corporate identity of Royal FloraHolland). The end result is an identity that feels modern, innovative, and reliable.

Photography / Wouter Keuris