RFH trade events

Strategy / Event branding / Site activation

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Royal FloraHolland hosts a variety of trade events each year across multiple locations, one of which is the largest horticulture trade event in the world.

 They needed a consistent overarching identity whilst still distinguishing each event from the other, as external communication across events often overlap.

We developed a strategic positioning of ‘Connect to...’ alongside a visual language that positions Royal FloraHolland as an ecosystem, a bridge helping contribute to marketplace growth for members and partners.
Each event typically has a horticultural seasonal focus relative to trends and innovation in the sector, so we developed distinct palette combinations from the existing RFH brand to give each event it’s own unique tone.
A connect line library was created, with five primary shapes that can be extended, scaled, rotated, and joined together in order to create variation that suits the context. This modular design system is streamlined with a cohesive set of guidelines, in order for agencies and creative partners to build on this language in the future.

Partners / Ingrid Meijer, More Awesome, Zuidkoop.

Fairs_horizontal
DITTMAR_rfh-beurzen_colour-v2
DITTMAR_rfh-beurzen_poster-wall
DITTMAR_rfh-beurzen_folder
DITTMAR_rfh-beurzen_lanyard
DITTMAR_rfh-beurzen_rfh-house2
DITTMAR_rfh-beurzen_demo
DITTMAR_rfh-beurzen_rfh-house1
DITTMAR_rfh-beurzen_rfh-house4
DITTMAR_rfh-beurzen_rfh-house3
DITTMAR_rfh-beurzen_wall3
DITTMAR_rfh-beurzen_routing2

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Van Vollenhovenstraat 12b
Rotterdam, Netherlands
info@dittmar.co

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Van Vollenhovenstraat 12b
Rotterdam, Netherlands
info@dittmar.co

Van Vollenhovenstraat 12b
Rotterdam, Netherlands
info@dittmar.co

All content ©2020 Dittmar B.V

Submit an enquiry. Show us your work. Send us good vibes. Share your story